Amazon Fresh: Behind The Scenes Of How Your Groceries Are Packed And Shipped In Two Hours

It’s no secret that Singaporeans love shopping online. The Covid-19 pandemic also made e-commerce the new normal, with more people adding their groceries and essentials to their shopping cart. But how exactly does online grocery shopping work? We went behind the scenes at Amazon Fresh’s fulfilment centre to see the magic behind their two-hour deliveries.

What is Amazon Fresh?

Amazon has been making moves in Singapore over the past couple of years. They first started in our little red dot as Amazon Prime Now back in 2017 by offering their classic two-hour delivery service to all Prime users, but this was only available as an app on your smartphone.

They rebranded themselves to Amazon Fresh in late-2020 as a dedicated category on Amazon.sg with more products and a proper desktop website. This also meant an update to their 75,000 square-foot fulfilment centre at Toh Guan, including a new chiller and freezer plus many behind-the-scenes technologies that were especially crucial during Covid-19.